WELCOME TO BEFED FRANCHISING
An all-Italian brand
From a dream to success
The result of a dream of four friends, after more than 25 years BEFED is now a recognised Retail & Food brand with more than 35 pubs in both Italy and abroad.
The goal of BEFED franchising is to become one of the most important Italian restaurant chains, focusing on competence, experience and a constant attention to quality.
Find out more about our franchising, read the interviews with Gianpietro D’Adda, the President and CEO of BEFED Franchising.
OUR NUMBERS
OUR FORMATS
THE ORIGINAL PUB
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Ideal area
200-500 mq
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Target
Cross-sector; families, young people and groups of friends
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Development method
Direct and franchising
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Channels of development
Cities, urban areas, shopping centres and retail parks -
Area of interest
Europe -
Entertainment
Dinner and after-dinner
THE EASY PUB
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Ideal area
100-250 mq
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Target
Cross-sector; families, young people and groups of friends
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Development method
Direct and franchising -
Channels of development
City centres, shopping centres and retail parks -
Area of interest
Europe -
Entertainment
Lunch and dinner
WHAT WE OFFER
Opening a BEFED Brew Pub consists of three steps:
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STAGE ONE
Choice of location with exclusive area of competence
Staff selection and training
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STAGE TWO
Turnkey consignment of venue
Technical and manual tools for starting up the business
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STAGE THREE
Marketing and communication support
Technical support
3 GOOD REASONS TO CHOOSE US
1. AN ORIGINAL BRAND
The informality and originality of an all-Italian brand and sector leader.
Our strengths; the unique Rooster, excellent craft beer produced exclusively for us, and the ever-present BEFED spirit!
2. A TEAM OF PROFESSIONALS
Continuous training and support during the affiliate process thanks to a team of professionals committed to constantly improving the services offered both before and after the pub opens.
3. CONTINUOUS UPDATES
Continuous product and technological innovation.
