BEFED FRANCHISING
An all-Italian brand
From a dream to success
Born from the dream of four friends, BEFED is now, after more than 25 years, a recognized brand in Retail & Food with more than 40 pubs in Italy and abroad.
The goal of BEFED franchising is to become one of the most important Italian restaurant chains, focusing on competence, experience and a constant attention to quality.
Learn more about our franchise, read interviews with Gianpietro D’Adda President and CEO of BEFED Franchising.
OUR NUMBERS
OUR FORMATS
THE ORIGINAL PUB
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Ideal area
200-500 mq
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Target
Cross-sector; families, young people and groups of friends
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Development method
Direct and franchising
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Channels of development
Cities, urban areas, shopping centres and retail parks -
Area of interest
Europe -
Entertainment
Dinner and after-dinner
THE EASY PUB
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Ideal area
100-250 mq
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Target
Cross-sector; families, young people and groups of friends
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Development method
Direct and franchising -
Channels of development
City centres, shopping centres and retail parks -
Area of interest
Europe -
Entertainment
Lunch and dinner
WHAT WE OFFER
Opening a BEFED Brew Pub consists of three steps:
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FASE UNO
Scelta della location con area
di competenza in esclusiva
Ricerca e formazione del personale
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FASE DUE
Consegna locale chiavi in mano
Strumenti tecnici e manuali
per l’avviamento dell’attività
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FASE TRE
Supporto marketing e comunicazione
Supporto tecnico
3 GOOD REASONS TO CHOOSE US
1. AN ORIGINAL BRAND
The informality and originality of an all-Italian brand and sector leader.
Our strengths; the unique Rooster, excellent craft beer produced exclusively for us, and the ever-present BEFED spirit!
2. A TEAM OF PROFESSIONALS
Continuous training and support during the affiliate process thanks to a team of professionals committed to constantly improving the services offered both before and after the pub opens.
3. CONTINUOUS UPDATES
Continuous product and technological innovation.
