Today marks the conclusion of our experience at the Franchise Expo Paris, a four-day event featuring meetings and conferences where we presented our brand to an international audience. Our flagship products include the one and only grilled rooster and an exclusive artisanal beer brewed specifically for our brand. However, what truly sets every BEFED pub apart is the BEFED spirit – convivial, informal, and engaging.
During the event, we engaged with many potential partners for our franchising business and were honored to be invited as speakers at the Master Franchise Summit – a unique and exclusive event dedicated to master franchisors and international investors.
Our CEO and President, Gianpietro D’Adda, was always present at our booth, introducing the brand to potential investors. He expressed his satisfaction with the interest shown towards our company and the dynamic and optimistic atmosphere, particularly towards brands that proudly represent “made in Italy” values.
Our objective is to continue developing our franchising business beyond Italy, strengthening our presence in France, and establishing fruitful international collaborations